For our shoot with Viper Tactical, the goal was to capture the elegance of their gear through bold, cinematic visuals.

Using the DZOfilm Pictor lens, we were able to bring sharpness, depth, and versatility to every frame — perfect for highlighting the detail and function of the tactical wear in action. One of the most exciting elements of this production was working with a horse on set in Dorset, which brought a striking and unexpected layer to the visual narrative.

The result is a campaign that merges power, precision, and a strong sense of movement — just like the gear itself.